Build for Strength. Move for Life.

Forge Elite

Fitness should enhance your lifestyle rather than dominate it through excessive physical strain or time-intensive regimens. Why not apply the minimum effective dose of exercise that is necessary to foster physical adaptation and vitality?

My name is Joel Hughes, my early career was spent in gyms as an instructor and personal trainer in Cambridge, and Saffron Walden, split between commercial gym’s, home visits (Clavering and Arkesden) and a strength training focussed club.

At the time I played American football and trained in boxing and strongman. I qualified with a WABBA training course and HND in Sports Science.

Later in my career I moved into various roles (Sales, Management etc) in the SME then enterprise markets. During this time, I have continued to keep involved with the health and fitness market, understanding the challenges of juggling personal life and demanding careers. That’s why I want to help people realise they can have both successful home and family lives alongside other high performing endeavours.

Methodology & Features

- Diverse resistance training utilizing machines and free weights adapted for all fitness levels
- Flexible training environments with indoor and outdoor facility options plus private parking
- Functional movements using kettlebell and sandbags (for more advanced)
- Collaborative training opportunities for partners or small groups seeking shared goals

- What distinguishes your approach from other trainers?

Choosing the right coach is a personal decision, and we should first determine if our professional dynamic aligns with your goals. With over 15 years in the corporate sector, I possess a unique understanding of how professional demands impact personal and family dynamics. My practice is tailored specifically for individuals with demanding schedules; I recognize that your time is a valuable resource, and my objective is to ensure every minute counts.
Having worked with a diverse clientele ranging from competitive athletes to busy parents and executives, I now specialize in practical strength, enhanced mobility, and long-term vitality.

- I haven't exercised in years; how should I begin?

We utilize a phased and highly structured methodology to ensure your return to fitness is both safe and exceptionally productive.

- What are the commitment options?

Programs are available on a per-session basis or through monthly memberships to suit your schedule.

- Do you offer virtual coaching?

As part of my expanding services, I will develop h a dedicated online coaching platform, providing comprehensive remote guidance for those who prefer training outside of a face-to-face setting.

- Where is the facility located?

The gym is situated just outside of Arkesden, conveniently positioned on the boundary of Clavering and Arkesden.

- Is parking available?
Yes, there is ample private parking available on-site for all clients.

CONSISTENCY DEFINES US. EXCELLENCE IS NOT A SINGULAR EVENT, BUT A PERSISTENT STANDARD.